by Jeff Slater | Sep 18, 2017 | Branding Issues, Interesting Brands, Marketing People
So many companies come and go. They spend millions on marketing to no avail. They get lost trying to grow faster and faster, forgetting why they even started. There is no substitute for sound marketing. They make promises they can’t keep, and they wonder why their...
by Jeff Slater | Sep 13, 2017 | Branding Issues
One of my food service industry clients needed a rebrand. Their logo didn’t stand for anything. It was somewhat generic. Their logo didn’t have a tagline that helps to explain what business it was in and what they did for clients. To rebrand, we did a few simple...
by Jeff Slater | Sep 11, 2017 | Branding Issues, Foodpreneurs
PepsiCo, the parent company of Frito-Lay, is introducing an organic Doritos product to try and penetrate Whole Foods and alternative, natural supermarkets. Under the name Simply (in large letters) Organic (smaller letters) Doritos (logo), this product launch makes...
by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 18, 2017 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
When a client needed a way to market their new foam technology, I immediately thought of white board animation as the best way to explain something quickly that is complicated. The beauty of this storytelling approach through simple video animation is that it...
by Jeff Slater | Aug 16, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
As a marketing consultant, my days are spent working with clients to help them get the most value out of their marketing investments in their brands. As a guide, I work hard to make certain that activities fit with our strategic plans and don’t take us off course. My...
