by Jeff Slater | Sep 9, 2018 | Advertising, Branding Issues, Interesting Brands
I’m inspired. And, I’m moved by the new Nike commercial feature Colin Kaepernick, LeBron, and Serena. I can’t recall watching a commercial that deeply touched me since the original Apple 1984 – Think Different campaign. But if you read the polls and the...
by Jeff Slater | Sep 2, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Here is a short list of things I used to do. I used to go to the bank to take out cash from my account. I used to go to the pet store to buy litter and cat food. I used to get two newspapers delivered to my house. I used to go to a store and bring home VHS tapes that...
by Jeff Slater | Aug 26, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Gallup has identified the top traits of entrepreneurs in a recent survey. Inc Magazine has a great article about these qualities as it relates to their Inc 5000. In 1985, when my wife and I were building our bakery business, we too were chosen to be on Inc Magazine’s...
by Jeff Slater | Aug 23, 2018 | Branding Issues, Marketing Advice, Marketing People
I’m a bit fed up with people telling me how much marketing has changed. So many people are drinking the Kool-Aid and guzzling misguided information. Yes, I know that: Tactics have changed. Technology has changed. Timelines have changed. The Basics Haven’t Changed. Our...
by Jeff Slater | Aug 21, 2018 | Branding Issues, Marketing Advice, Personal Stories
One of my favorite assignments is to name stuff. At The Marketing Sage, I get to name companies, brands, new products, technologies, events, promotions, and taglines. Some people play video games, tennis, or do Sudoku or solve a Rubik’s cube; I like the name...
by Jeff Slater | Jul 31, 2018 | Branding Issues, Interesting Brands, Marketing Advice
My friend Mark Schaffer wrote another exciting post about influencer marketing last week. He suggested that advertising is in decline and consumers are moving away from all forms of ads that interrupt content or programming. He also indicated that influencer marketing...
