by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
by Jeff Slater | Dec 14, 2015 | Advertising, Foodpreneurs, Marketing People
In 2008, a new CEO took the helm at Bolthouse Farms. Jeffrey Dunn became CCO or Chief Carrot Officer. Bolthouse has almost of century of providing produce to the supermarket shelves of America. Dunn, a twenty-year Coke veteran, saw an opportunity for Bolthouse’s...
by Jeff Slater | Nov 23, 2015 | Advertising, Marketing Advice, Marketing Start Ups, Personal Stories
In 1976, when I started working with my wife to build Rachel’s Brownies, our wholesale bakery business, I didn’t understand marketing. In fact, I confused marketing with advertising. In college, I never paid much attention to business or marketing. Ironically,...
by Jeff Slater | Nov 18, 2015 | Advertising, Interesting Brands, Marketing Advice, Marketing Start Ups
Gary Vaynerchuk, who turns 40 this week, is one of the leading thought leaders in marketing today. Gary spoke at a wine marketing event I helped create several years ago for about 500 wine marketing professionals. It was an amazing experience to hang out with Gary and...
by Jeff Slater | Oct 26, 2015 | Advertising, Interesting Brands, Marketing Advice
Marketing experts like to talk about the different types of media and exposure you can get. Paid, earned and owned. You need to be driving earned awareness to gain exposure for your brand. Driving Earned Awareness You can buy paid media and awareness, but it is often...
by Jeff Slater | Oct 12, 2015 | Advertising, Interesting Brands, Marketing Advice
No matter what business you are in, your brand can’t be for everyone. Not every consumer or business you target wants to pay the price you want to charge. Not every feature you add to your product or service, matters to everyone on your email list. Not every promo...
