by Jeff Slater | Apr 21, 2022 | Marketing Advice
Critical privacy updates for iOS users have made DTC marketing on Facebook a challenge, but there are ways to adapt. Facebook has been a core part of many marketers’ online ad strategies. New privacy restrictions are removing the advantage that Facebook used to...
by Jeff Slater | Apr 19, 2022 | Marketing Books
I stopped reading most business and marketing books several years ago as I found that most of them had little to say that was novel or fresh. The authors would repeat the same things with an emphasis on a small insight or would take a nuanced idea and shine a very...
by Jeff Slater | Apr 17, 2022 | Foodpreneurs, Interesting Brands
Fishwife is a sustainably sourced tinned fish that looks remarkably different from your idea of fish in a can. This Los Angeles-based tinned fish company markets sardines from Spain soaked in olive oil and smoked albacore tuna from Northern California. Caroline...
