by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Jan 29, 2023 | Marketing Advice, Marketing Books
For those who remember Johnny Carson’s Carnack The Magnificent routine… Belonging to the Brand was the answer. And the question is – what is a great new marketing book about a community? In 2014 I invited Mark Schaefer to speak at one of the first Wine...
by Jeff Slater | Jan 25, 2023 | Marketing Advice
Explainer Videos Can Help You Get Your Branding Cooking Dropbox grew its user base by 10% by attaching an explainer video on its homepage. The case study has become widely regarded as one of the best video campaigns in history. There’s something catchy about...
