by Jeff Slater | Feb 12, 2023 | Marketing Advice
Can you become a more strategic thinker for your job? The distinction between thinking about problems from a strategic versus tactical perspective is crucial for making effective decisions in any organization. Strategic thinking involves taking a broad, long-term view...
by Jeff Slater | Feb 8, 2023 | Marketing Advice
If You Are A Digital Marketer, Converting Leads into Opportunities is Critical to a Successful Customer’s Journey Often, no single conversion rate tells the whole story of the customer journey. Suppose a digital marketing campaign attracts large numbers of...
by Jeff Slater | Feb 5, 2023 | Interesting Brands, Marketing Advice
From Edsel to Google Glass to LIFEWTR. Product Strategy Fails When It isn’t In Alignment with The Business Building a product strategy can be challenging, but it is an essential muscle for any organization that wants to flex its strength and create and launch...
