by Jeff Slater | May 4, 2015 | Marketing People, Personal Stories
I had the privilege and honor to work with Howard Moskowitz this past week as he was a keynote speaker at Nomacorc’s Wine Marketing Exchange Conference at Bardesonno in Yountville, California. If you don’t know of Howard’s reputation and influence in the food,...
by Jeff Slater | May 1, 2015 | Marketing Advice, Personal Stories
I buy my mother chocolates for Mother’s Day because as Forest Gump said, “life is like a box of chocolates AND there is nothing like sweet navigation to make the shopping experience easy.” At least I think he said that. Mom loves chocolate and is the keeper of the...
by Jeff Slater | Apr 29, 2015 | Interesting Brands, Marketing Advice
Does your product market itself? Does it carry within something that a customer wants to share with her friends? Do you understand how you got your first sale and what story someone believed about your product? If not, you may to to rethink what story you want your...
