by Jeff Slater | May 11, 2015 | Interesting Brands, Marketing Advice, Personal Stories
“Come and listen to my story about a man named Jed, a poor mountaineer barely kept his family fed, and then one day he was shooting at a squirrel, and up from the ground came a bubbling oil.” I remember my family sitting around the TV in the 1960’s watching The...
by Jeff Slater | May 8, 2015 | Interesting Brands, Marketing Advice
I’m surprised at how hard people struggle to market their products. My observation is that they are trying to make people want something they don’t need. That is so difficult. Think of me trying to sell you stuff you hate or have no interest in – I can annoy the...
by Jeff Slater | May 6, 2015 | Marketing Advice, Marketing People
Are you clear what business you are in? For the brothers Lyman, Wilbert, Monroe and Hurlburt Smith, they knew they were in the typewriter business. In 1886, they found the Smith Premier Typewriter Company who later became Smith Corona. Their device had both upper and...
