by Jeff Slater | Jul 6, 2015 | Interesting Brands, Marketing Advice
Imagine becoming the hero to your target audience. Could you find help them at a moment when your target audience are in need of assistance and your brand and product saves the day? Mini Cooper did this in a brilliant way and it offers lessons to marketing...
by Jeff Slater | Jul 3, 2015 | Interesting Brands, Marketing Advice, Marketing People
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jul 1, 2015 | Advertising, Marketing Advice, Personal Stories
I was wandering through Whole Foods doing a little shopping, and I went over to the seafood counter to buy some salmon. In front of me was a whole octopus in all its odd and freaky glory. I wondered who buys this stuff and what do they do with it. And then, a...
