by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
