by Jeff Slater | Aug 17, 2015 | Marketing Advice, Marketing Start Ups
Many of the requests I get for marketing advice require me to be a very good listener, to see patterns and to share simple, easy-to-follow solutions. One tactical approach that often comes up is the one hundred day challenge. It has been successful with a range of...
by Jeff Slater | Aug 14, 2015 | Marketing Advice, Marketing Start Ups
I was reminded today in a conference call with a client, how incredibly important it is for a start up to stay as close to customers as possible. My client is starting a food business and needed some counsel on how to get distribution into stores. Should he do it...
by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
