by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
by Jeff Slater | Sep 4, 2015 | Advertising, Marketing Advice, Marketing Books, Marketing People
There is a wonderful article by Douglas Van Praet in Fast Company about metaphors. WHY METAPHORS BEAT THE SNOT OUT OF FACTS WHEN IT COMES TO MOTIVATING ACTION. Doug spoke at a Wine Marketing Exchange Conference two years ago and his book, Unconscious Branding is...
by Jeff Slater | Sep 2, 2015 | Interesting Brands, Marketing Advice, Marketing People
Some of the best marketing brings a fresh experience to your customers. A movie theater in Austin has taken this to a new level. Sea level, to be exact. Instead of your typical promotions, they go out of the way to bring jaw-gripping experiences to their audience....
