by Jeff Slater | Sep 14, 2015 | Marketing Advice, Personal Stories
The fundamentals of marketing apply whether you are going for a job interview or applying for a spot at a college or graduate school. During an interview, you are marketing a product – and that product is you. How can you earn that coveted spot? Of course you need to...
by Jeff Slater | Sep 11, 2015 | Marketing Advice, Marketing Start Ups
A strange and intriguing email came to me from a reader who told me, that he couldn’t afford to market. His business was on life-support, he was in a deep hole and the last thing he could imagine was investing in some expensive marketing. Could I help? I shared with...
by Jeff Slater | Sep 9, 2015 | Advertising, Marketing Advice, Marketing People
Apple is considered the world’s most valuable company. Steve Job’s genius is legendary, and he doesn’t need another blog post extolling his mastery. But it is Steve’s failure with The Lisa that intrigues me since it proved to be so pivotal to his understanding of...
