by Jeff Slater | Dec 14, 2015 | Advertising, Foodpreneurs, Marketing People
In 2008, a new CEO took the helm at Bolthouse Farms. Jeffrey Dunn became CCO or Chief Carrot Officer. Bolthouse has almost of century of providing produce to the supermarket shelves of America. Dunn, a twenty-year Coke veteran, saw an opportunity for Bolthouse’s...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
by Jeff Slater | Dec 9, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As an experiment, I signed up for several different email newsletters and blogs, to see how various marketing experts treat me. How often do they send me relationship building stuff or opportunities to learn for free — versus how quickly do they get into selling...
