by Jeff Slater | Dec 21, 2015 | Marketing Advice, Personal Stories
Did you Achieve Your Goals in 2015? You start each year with unbridled enthusiasm and a game plan. 2015 was the year you expected to take share from your competitors or enter a new market. You had many new products that your team introduced and a spanking new ad...
by Jeff Slater | Dec 18, 2015 | Marketing Advice
Are you always clear when you go to a website what that company does? Is it obvious what business they are in and what exactly they sell or what problem their product solves? For me, it’s often not very clear. It is as if the person designing the site doesn’t realize...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
