by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
by Jeff Slater | Jan 13, 2016 | Marketing Advice
Do you remember doodling on your sneakers as a kid? Bucketfeet is the chance meeting of two strangers traveling through Argentina. (Ironically, that is where Blake Mykoskie from Tom’s got his inspiration for his shoe business). Raaja Nemani was a backpacker just...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
