by Jeff Slater | Jan 25, 2016 | Marketing Advice, Personal Stories
When you are trying to push for real change and progress in an organization, you need to get beyond your comfort zone. We marketers tend to enjoy staying in a warm, cappuccino-like risk-free zone. In a recent offsite meeting, the company I work for did exactly this...
by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
by Jeff Slater | Jan 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Here are several warning signs that your brand may need a makeover. And I don’t mean adding eyeliner, lipstick and hair frosting. If you suffer from one of these issues, you are weakening your brand. Signs Your Brand Needs a Marketing Makeover You have inconsistencies...
