by Jeff Slater | Jun 17, 2016 | Marketing Advice
Are you investing in buying awareness or have you designed your product so that it matters to your customers? Businesses spend millions of dollars to have consumer aware of their brand only to find that a startup offers something new, important, and of more relevance...
by Jeff Slater | Jun 15, 2016 | Marketing Advice
When will companies get over themselves? One of my blog readers named Bob, who is a marketing manager sent me a note about the leadership team at the B2B company he works. He told me that he can’t convey to management that customers don’t care what they...
by Jeff Slater | Jun 13, 2016 | Marketing Advice
Mark Schaefer, the noted marketing writer, blogger {Grow}, podcast host and all wonderful human being, often says that if you aren’t sharing your content, it probably won’t help you achieve your goals. Mark’s point is so helpful for marketing...
