by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
by Jeff Slater | Sep 9, 2016 | Foodpreneurs, Marketing Start Ups
I am honored to be speaking today at the North Carolina Specialty Foods Association. This is an organization of small to mid-sized companies who gather to share best practices for selling high-quality specialty foods from barbecue sauce to burrata cheese. My friend...
