by Jeff Slater | Jul 3, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Blue Apron is a company that appeared out of nowhere and is valued at more than two billion dollars. They started in 2014 selling meal kits directly to consumers. CEO Matt Salzberg told Quartz, an online publication in February 2016. “We’re helping people learn new...
by Jeff Slater | Jun 30, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
When I got my first job sometime after graduate school, I had an office where I sold advertising space for a magazine called House Plants & Porch Gardens. I think I lasted about six months, but it was an eye-opening experience. They put me in an office with a...
by Jeff Slater | Jun 28, 2017 | Foodpreneurs, Marketing Advice
Twenty years ago, I had a marketing challenge that left me puzzled. At the time, I was VP of Marketing for GoodMark Foods, the company that owned a portfolio of snack brands like Slim Jims, Pemmican, Andy Capp’s Snacks and several other brands. We sold most of our...
