by Jeff Slater | Jun 26, 2017 | Marketing Advice
The new quality engineer opened the email on her phone and saw a message from a company she had never heard of before. The picture showed a solution to a problem she was working on and provided a few brief bullet points to demonstrate that the sender was empathetic...
by Jeff Slater | Jun 23, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
In most situations, we don’t help our customers by offering them more choices than they need. We make deciding more difficult. When attention is the most important thing a potential client or customer can give us, we don’t want to make it hard for them to act. Imagine...
by Jeff Slater | Jun 21, 2017 | Foodpreneurs, Marketing Advice
When a new client reached out to me several months ago, they told me that they had the world’s best tasting jam made with organic fruits and no added sugar. When the samples arrived, I immediately toasted some bread and tasted the product. It was delicious, but it was...
