by Jeff Slater | Aug 14, 2017 | Marketing Advice, Marketing Start Ups
Startup entrepreneurs face a huge challenge when they get up to the starting line, put their feet into the blocks and wait for the race to begin. Then they ask the question… Now what? How can I reach millions of people with my idea? How will anyone find my...
by Jeff Slater | Aug 11, 2017 | Branding Issues, Interesting Brands, Marketing People
When two former Warby Parker employees left to start their own company, they both had travel nightmare stories that guided their business idea. The luggage they used for travel didn’t meet their needs, fit their lifestyle or do what they wanted it to do and it was way...
by Jeff Slater | Aug 9, 2017 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing People
Tina Sharkey and Ido Leffler don’t like to pay the brand tax. According to these two serial entrepreneurs: BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the...
