by Jeff Slater | Aug 7, 2017 | Branding Issues, Interesting Brands, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. I love this type of opportunity because it forces me to read, learn, think and discuss an important strategic topic. Best of all, it requires a...
by Jeff Slater | Aug 4, 2017 | Branding Issues, Marketing Advice
Do you know anyone on the inside of a company you are targeting to buy your product or services? Digital platforms offer so many options to get in front of a target audience and help with creating brand awareness and, to generate leads. However, an often-overlooked...
by Jeff Slater | Aug 2, 2017 | Advertising, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
While we are all busy snapping and posting photographs on Instagram, TouchNotes is a service that allows you to send postcards from your phone using that very same photo. The service has been around since 2008, but I just learned of it through an ad on TV and then by...
