by Jeff Slater | Nov 1, 2017 | Marketing Advice, Marketing People
Many organizations struggle getting sales and marketing aligned and moving in the same direction. It is as if they are both in two separate boats with their oars taking them to different places. My advice don’t row alone. How can you strive to alter this classic...
by Jeff Slater | Oct 30, 2017 | Branding Issues, Foodpreneurs
The Vietnamese restaurant that opened up in my neighborhood isn’t for everyone. They have a very specific audience they want to attract who likes the flavors and tastes of Southeast Asia. Their marketing approach is very personal and human – carefully greeting each...
by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
