by Jeff Slater | May 19, 2024 | Branding Issues, Marketing Advice
What do marketers mean when they say, we need a brand activation? What was once a relatively straightforward exercise in promoting a product or service has now evolved into a multifaceted endeavor that demands a deep understanding of consumer behavior, emotional...
by Jeff Slater | May 12, 2024 | Marketing Advice
Amidst the tsunami of marketing advice and insights offered by experts, academics, and industry gurus, not all counsel is created equal. Some well-intentioned advice could lead you down the wrong path, hindering rather than enhancing your marketing efforts. Not all...
by Jeff Slater | May 5, 2024 | Interesting Brands, Marketing Advice
I buy four avocados on my weekly trip to Whole Foods every Sunday. Every. Single. Week. We keep four avocados ripening in a bowl and four in the fridge, ready for enjoying in salads or as guac. Even our Persian cat Shazmina loves mashed avocado – seriously! As a...
