by Jeff Slater | Sep 8, 2024 | Foodpreneurs, Marketing Advice
In an era when health-consciousness is reshaping consumer preferences, OliPop has emerged as a disruptive force in the $38 billion U.S. carbonated soft drink market and $200 billion beverage market. OliPop, this prebiotic soda brand, has skyrocketed to a staggering...
by Jeff Slater | Sep 2, 2024 | Foodpreneurs, Marketing Advice
Insomnia Cookies’ Journey from Dorm Room to Doorstep As I listened to Guy Raz’s interview on How I Built This with a Jewish kid from the University of Pennsylvania who sold cookies for a living, I felt a bit of brownie déjà vu. (My wife started and I joined her...
by Jeff Slater | Aug 25, 2024 | Foodpreneurs, Marketing Advice
Millie’s Sipping Broth is a new category that reinvented the bouillon cube. Few brands manage to carve out a unique niche and dominate it. Millie’s Sipping Broth has done just that, transforming the simple concept of drinkable soup into a lifestyle brand...
