by Jeff Slater | Nov 28, 2017 | Marketing Advice
When you make a product or deliver a service for a very, narrow, focused target – it means you are serving a community. That community already is connected because of a common passion, desire or need. As a marketer, you are bringing something of value to this...
by Jeff Slater | Nov 26, 2017 | Foodpreneurs, Interesting Brands, Marketing People
In the 1980’s, I reached out to Ben Cohen to see if he would like to make a Rachel’s Brownies Ice Cream. My wife and & I owned Rachel’s Brownies, a wholesale bakery from 1975-1989. Ben Cohen is the Ben, from Ben & Jerry’s Ice Cream fame. It sounded like a...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
