by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
by Jeff Slater | Dec 3, 2017 | Branding Issues, Marketing Advice
Remember the girl from high school who always dressed as a witch? A light industrial company in Virginia, selling air filtration systems approached me to help them with their marketing. They were stuck. They weren’t growing. They needed marketing advice and guidance....
by Jeff Slater | Nov 30, 2017 | Branding Issues, Marketing Advice
Marketing writer/consultant Mark Schaefer told this story in a recent interview. He asked his daughter-in-law why she used a local, craft soap instead of Ivory. Ivory has millions of dollars of advertising targeted at her. She replied that she buys the local, craft...
