by Jeff Slater | Dec 12, 2017 | Marketing Advice
Often, it is the smallest gesture that connects us with a company or a brand. When you pay attention to a typically unimportant detail, it can be more powerful than the most expensive marketing campaign. If you run a service business like pest control, heating and air...
by Jeff Slater | Dec 10, 2017 | Marketing Advice
Here is a shocking piece of news. Marketing isn’t magic. It isn’t a secret sauce you sprinkle on top of average products and suddenly turn it into sparkling gold. Marketing isn’t something that you can perfectly measure with the precision of a Swiss watch. It isn’t...
by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
