by Jeff Slater | Aug 18, 2024 | Marketing Advice, Marketing Books
A provocative new book called The Power of Instinct by Leslie Zane I read many marketing and branding books and rarely find original thinking. This book is different, or I should say – distinctive. I’m a big fan of a counterintuitive or contrarian perspective,...
by Jeff Slater | Aug 11, 2024 | Marketing Advice
Understanding the basics of behavioral economics is also helpful for brand and marketing professionals. While traditional economic theory posits that people make rational decisions based on a careful weighing of costs and benefits, the field of behavioral economics...
by Jeff Slater | Aug 4, 2024 | Branding Issues, Interesting Brands
Today’s post was inspired by a wonderful blog by my friend Derrick Daye from Branding Strategy Insider. I love innovative and counterintuitive strategies! It is filled with sage wisdom. It is called 61 Ways to Differentiate Your Brand. I’d urge you to read it. Like...
