by Jeff Slater | Nov 10, 2024 | Advertising, Marketing Advice
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my...
by Jeff Slater | Nov 3, 2024 | Foodpreneurs, Marketing Advice
How Philanthropy and Sweet Heat Built Lid Licking Sauce When Tim Mathews approached me through my friend Jeff Lawson about developing his BBQ sauce brand, I knew this project would be unique. Tim, a successful entrepreneur in the quick-lube industry, had two lifelong...
by Jeff Slater | Oct 27, 2024 | Foodpreneurs, Interesting Brands
Chicken Fingers, Raising Cane, and The F Word. (FOCUS) In the cutthroat world of quick-service restaurants (QSRs), where menu innovation and expansion often drive growth strategies, one chain stands out for its unwavering commitment to a single product: Raising...
