by Jeff Slater | Apr 17, 2018 | Branding Issues, Marketing Advice, Marketing Books
Tobi Lüke, the founder of Shopify, has a beautiful expression he uses in talking about relationships. The trust battery It is charged at 50% when people are first hired and over time, the trust battery is charged or discharged as you either deliver or fail to live up...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
