by Jeff Slater | Dec 15, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
How will your new product be different is the first question any marketer will ask. Will you be quicker, cheaper or better? The world of streaming video is a crowded field with Netflix, Amazon. Hulu and now the new pluses – Disney + and Apple +. So, what the hell is...
by Jeff Slater | Dec 12, 2019 | Marketing Advice
I have been thinking about a marketing flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. The Flywheel effect is a concept developed in the book Good to Great. No matter how dramatic the end result,...
by Jeff Slater | Dec 10, 2019 | Branding Issues, Interesting Brands, Marketing Advice
After a long illness, and being ignored for decades, the long, boring business mission and vision statements have finally been laid to rest. No longer serving any real purpose, the mumbo-jumbo bureaucratic language written by committees has gone on to greener...
