by Jeff Slater | Dec 8, 2019 | Marketing Advice
Several months ago, a client asked me to do some first-hand interviews of wine industry thought leaders to learn why growth in the category has stalled. Was the problem that members of the wine category don’t promote the consumption of wine to consumers, just...
by Jeff Slater | Dec 5, 2019 | Marketing Advice
I love to talk to salespeople who believe these sales three myths: The best product wins. Customers buy features. Always say yes and agree with the customer. The best products don’t always win. See Betamax from the 1990s, for example. A far superior product that...
by Jeff Slater | Dec 3, 2019 | Marketing Advice
When T-Mobile surveyed consumers about what they hated about the cellular phone industry, the overwhelming villain was contracting. By understanding what was hated, an opportunity developed for differentiation based on this keen insight. Do you know what prospects...
