by Jeff Slater | Apr 2, 2020 | Marketing Advice, Marketing Start Ups
In these tumultuous times, the fundamentals of marketing still apply. We buy because of perceived value. That mop that cleans 10X more thoroughly or the wireless printer that connects itself automatically demonstrates a compelling benefit to the user. If your business...
by Jeff Slater | Mar 31, 2020 | Marketing Advice, Marketing People, Personal Stories
Britt Carter has been a trusted advisor, colleague, and friend since 1994. I learned the art of public relations and reputation management from this calm and thoughtful human being. His superpower revolves around crisis management and the subtle art of earned media....
by Jeff Slater | Mar 29, 2020 | Marketing Advice
We are all experiencing chaos and fear due to our social distancing and confinements. I have been thinking about business life after we all emerge from our hibernation. How will things be different, and what does it mean to return to normal after Covid 19? What will...
