by Jeff Slater | Apr 9, 2020 | Personal Stories
Let me take a moment of gratitude to thank the unsung heroes in our lives these days. Thank you. Thank you to the medical community who bravely treat the sick and care for the dying. I’m in awe of the healthcare worker’s selflessness. Whether it is the nurses,...
by Jeff Slater | Apr 7, 2020 | Marketing Advice
When you think about marketing a commodity like water, gasoline, or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
by Jeff Slater | Apr 5, 2020 | Branding Issues, Marketing Advice
Did you ever hear the story of a world-renown cellist who earned more than one thousand dollars per minute to play at legendary venues like Carnegie Hall or La Scala? Consequently, his brand had such value that it wasn’t unusual for him to earned $150,000 playing for...
