by Jeff Slater | Mar 26, 2020 | Marketing Advice, Personal Stories
What happens when you have a changing target requiring a tow? My 2002 Lexus ES 300 has died. She was a faithful companion for 232,342 commuting miles. The end came due to alternator failure, engine and timing belts that broke, and a crack in the motor. Lexie leaves...
by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 22, 2020 | Marketing Advice
How will your business respond to the coronavirus pandemic and its implication for your brand? Marketing in the age of the coronavirus pandemic seems like the last thing anyone wants to discuss. Yet, if your small to mid-sized business is in free fall, perhaps it is...
