by Jeff Slater | Mar 17, 2020 | Foodpreneurs
As a boy, Abe observed his mom using vegetables in sauces to sweeten them without sugar. So, when he started True Made Foods, it wasn’t a surprise that he created his ketchup to compete against Heinz. (David, say hello to the Goliath). By replacing the cane...
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
