Land O’Lakes butter began in 1928 as a coop of Minnesota dairy farmers. They left their package and image alone for almost one-hundred years including the use of an Indian woman at the core of brand essence. This month, they started to remove her from all...
When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best. Apple Video In case you can’t see the video within...
When you stop and think before you communicate, you will become more productive. Now that more communication is coming through screens and not in person, it is helpful to remember a few essential methods to make your intention clear. Communicate with Intention...
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