by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 22, 2020 | Marketing Advice
How will your business respond to the coronavirus pandemic and its implication for your brand? Marketing in the age of the coronavirus pandemic seems like the last thing anyone wants to discuss. Yet, if your small to mid-sized business is in free fall, perhaps it is...
by Jeff Slater | Mar 19, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and...