by Jeff Slater | Apr 5, 2026 | Interesting Brands, Marketing Advice
What’s in your consideration set for energy bars? Every week, I walk the energy/granola/power bar aisle at Whole Foods in Raleigh and make the same set of decisions. The aisle is long. The options are endless. There are 213 choices. And yet, I always come out with...
by Jeff Slater | Mar 29, 2026 | Foodpreneurs, Marketing Advice
When founder Joelle Weinand decided to build a better-for-you chocolate milk, she wasn’t just chasing another wellness trend. She was chasing permission. Permission for adults to enjoy something they loved as kids without guilt. Permission to be a little weird...
by Jeff Slater | Mar 22, 2026 | Marketing Advice
And Why Followers No Longer Matter Like They Used To I have spent most of my career in marketing. Forty-five years of building brands, shaping strategy, and advising companies across food and beverage, CPG, and beyond. I understand audience psychology, positioning,...
