by Jeff Slater | Oct 4, 2026 | Marketing Advice
A founder called me last month with a good problem. Her spicy sriracha dipping sauces were selling out at every farmers’ market she showed up to. Line out the tent. Repeat customers. The kind of validation that makes you feel like you’ve cracked it. Her...
by Jeff Slater | Sep 27, 2026 | Foodpreneurs, Marketing Advice
Every Sunday morning in the early 1960s, I sat in a classroom at Temple Sha’aray Shalom in Springfield, New Jersey, learning Hebrew. I don’t remember much about those lessons anymore. But I do remember Mrs. Asher giving us halva as a treat. It...
by Jeff Slater | Sep 20, 2026 | Marketing Advice, Marketing People
At the urging of my daughter, Fanny, I recently spoke with Shannon McKinstrie about her remarkable social media career. My daughter has been an avid follower of her work. What struck me most wasn’t the business Shannon has built. It was how far she had to...
