by Jeff Slater | Jun 18, 2020 | Marketing Advice
Have you ever noticed that in a sales team, a small percentage of the group will account for more than half of the revenue? Do you know about Price’s Law? Price’s Law says that 50% of work at a company is done by a small number of people. Specifically, it...
by Jeff Slater | Jun 16, 2020 | Foodpreneurs, Marketing Advice
When I was a young boy, I remember going to a little Alderney Dairy silver box on our backstep where quarts of milk would get delivered every few days by our milkman. My mom would ask me to bring it inside the house so she could put it in the refrigerator. The milkman...
by Jeff Slater | Jun 14, 2020 | Foodpreneurs, Marketing Advice, Marketing People
The 6000 Project – A Sparkling Marketing Idea My friend Reka, who lives north of Venice, Italy, had a Prosecco problem. 6000 bottles without a home. She and her husband Pier, who own Sfriso Winery, had a 6,000 bottle order of Prosecco canceled just as Italy started to...
