by Jeff Slater | Jun 11, 2020 | Branding Issues, Marketing Advice
A rose by any other name would smell as sweet. Global warming is bad. But the word global and warming are good words. Atmospheric cancer is bad and sounds bad—no escaping it. What if we were fighting atmospheric cancer, not global warming? In a recent interview with...
by Jeff Slater | Jun 9, 2020 | Marketing Advice, Marketing People, Personal Stories
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
by Jeff Slater | Jun 7, 2020 | Marketing Advice
Stop and Think. Then Speak. This shouldn’t be such a foreign idea. Sadly, it is for most business folks. Leaders, I admire often behave in unexpected ways that on the surface seem odd. A pregnant pause might surprise you – but frequently, the best leaders...
