Show Don’t Tell

Show Don’t Tell

Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
The Future of E-Commerce

The Future of E-Commerce

My brother Mitch knows a lot of creative people who love Bruce Springsteen, The Mets and great bourbon. I enjoy getting introduced to his friends, especially when they also love marketing like me and know a lot about e-commerce. One of Mitch’s close friends is...