by Jeff Slater | Jun 16, 2020 | Foodpreneurs, Marketing Advice
When I was a young boy, I remember going to a little Alderney Dairy silver box on our backstep where quarts of milk would get delivered every few days by our milkman. My mom would ask me to bring it inside the house so she could put it in the refrigerator. The milkman...
by Jeff Slater | Jun 14, 2020 | Foodpreneurs, Marketing Advice, Marketing People
The 6000 Project – A Sparkling Marketing Idea My friend Reka, who lives north of Venice, Italy, had a Prosecco problem. 6000 bottles without a home. She and her husband Pier, who own Sfriso Winery, had a 6,000 bottle order of Prosecco canceled just as Italy started to...
by Jeff Slater | Jun 11, 2020 | Branding Issues, Marketing Advice
A rose by any other name would smell as sweet. Global warming is bad. But the word global and warming are good words. Atmospheric cancer is bad and sounds bad—no escaping it. What if we were fighting atmospheric cancer, not global warming? In a recent interview with...
