by Jeff Slater | Jun 9, 2020 | Marketing Advice, Marketing People, Personal Stories
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
by Jeff Slater | Jun 7, 2020 | Marketing Advice
Stop and Think. Then Speak. This shouldn’t be such a foreign idea. Sadly, it is for most business folks. Leaders, I admire often behave in unexpected ways that on the surface seem odd. A pregnant pause might surprise you – but frequently, the best leaders...
by Jeff Slater | Jun 4, 2020 | Marketing Advice, Marketing People
One of the most valuable marketing lessons I learned happened when I was snapping into a Slim Jim in 1994. As VP of Marketing for GoodMark Foods, we owned a portfolio of snack food brands, including the iconic Slim Jim and several other brands in the meat snack...
