by Jeff Slater | Jul 23, 2020 | Marketing Advice, Marketing People
Is your instinct to feel threatened or to assume the best intentions? Last week I read an email from a client. I thought he was angry. What happened? The other day after I listened to the voice message a few days ago from a copywriter who was working with me, she...
by Jeff Slater | Jul 21, 2020 | Marketing Advice
Marketing You – Job Search in 2020 Finding a job is tough enough before you sprinkle in Covid. These are some thoughts and observations that may be helpful as you find that next extraordinary opportunity. Resumes are stories you tell about yourself. Where you have...
by Jeff Slater | Jul 19, 2020 | Branding Issues, Marketing Advice
ICP is an ideal customer (or client) profile. Is your company crystal clear about how your category is organized and who you want to target with your messaging? By creating an ICP, you are building a clear picture of who is and isn’t the best type of customer...
