by Jeff Slater | Jul 30, 2020 | Marketing Advice
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jul 28, 2020 | Branding Issues, Interesting Brands
It takes years to build an image and equity in a brand. Yet, there is a short cut involving borrowing brand equity. Raleigh Roof Rescue leverages Thom Brown’s 20 years as a firefighter to bring the image of the firefighter to the roofing business. Firefighters are...
by Jeff Slater | Jul 26, 2020 | Marketing Advice
I’m doing some social media training for a client who wants to leverage LinkedIn to help find leads and prospects. The training will involve several days of work, but I thought I would share the essential elements on my blog. LinkedIn can be a gold mine for leads, but...
