by Jeff Slater | Sep 22, 2020 | Marketing Advice
The big question burns, as some economies reopen, while others still enforce stay-at-home orders: How is overall consumer confidence faring? The truth is, consumers will likely not come back until they feel that it’s safe (physically and financially) to do so. With...
by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
