by Jeff Slater | Oct 18, 2020 | Branding Issues, Foodpreneurs, Marketing Advice
Sometimes we don’t conciously pay attention to a product’s packaging. We don’t even see it. We rip a package open without giving it much thought. On an unconscious level, there are so many cues and messages communicated to us. We...
by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
by Jeff Slater | Oct 13, 2020 | Marketing Advice
Throughout my career, the consultant tended to get a bad rap. Sometimes – they deserve it. I have seen consultants enter a business and create mounds of slides without clear takeaway or insights. On some occasions, the consultants had a highly focused job and were...
