by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Sep 17, 2020 | Branding Issues, Marketing Advice
Every marketer who works on a brand needs to understand their brand’s voice and personality. A brand voice and personality are the words, tone, and personality communicated. It helps a marketer consistently tell a story. Whether you are speaking on a conference call,...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
