by Jeff Slater | Oct 15, 2020 | Marketing Advice
Have you had to close the doors of your business for a while because of the COVID-19 pandemic? Countless small business owners have faced the same scenario over the past few months. Now that many companies are starting to reopen and get back to their normal...
by Jeff Slater | Oct 13, 2020 | Marketing Advice
Throughout my career, the consultant tended to get a bad rap. Sometimes – they deserve it. I have seen consultants enter a business and create mounds of slides without clear takeaway or insights. On some occasions, the consultants had a highly focused job and were...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
