by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Dec 3, 2020 | Foodpreneurs, Marketing Advice
Ray Kroc from McDonald’s was never in the hamburger business – he was in the real estate. Do you know what true business you are in? A recent article in INC Magazine reminded me of how important this idea is for marketers. When Ray Kroc started, he was making a...
by Jeff Slater | Dec 1, 2020 | Marketing Advice
Annarchy reigns. Ann Handley is a content marketing guru who has been in the marketing business for several decades. A terrific writer and expert content creator, she has a lovely newsletter called Annarchy. I recently subscribed to it, and I look forward to its...
